Marketing and Communications Career Function
Typical job roles within this function include:
- Marketing Administration
- Global Marcom Manager
The role profile below will give you an insight into a typical opportunity within Marketing and Communications.
Global Marcom Manager
Overview of the Opportunity:
A crucial role within our global marketing and communications team the Global Marcom Manager will lead and deliver the internal and external marketing communications plan globally – with a specific focus on AdWords, video, expert guides and digital. Reporting to the Marketing Communications Director, this is an integral role within our business – with output that directly contributes to the company’s growth plans. The Global Marcom Manager will drive the marketing strategy to create a cohesive customer experience globally.
About the Role:
- Deliver the marketing communications plan globally, specifically AdWords, video, expert guides and digital
- Support the Marketing Communications Director in the delivery of the brand and marketing communications, whilst working closely with the marketing team and others in the UK and globally
- Facilitate the use of digital tools in support of the marketing plan – marketing automation, CRM, ecommerce
- Take and develop a creative idea and transform it into exceptional and meaningful marketing campaigns designed for various media in direct cooperation with our technical centres in the UK and globally
- Oversee and manage marcom budget
- Support of Servomex social media, PR and advertising via postings on community websites, blogs etc.
- Leading on the development and management of company website, ensuring it is full of engaging content that promotes Servomex products and services
- Skilled in generating and writing, producing and overseeing high quality and engaging content for various forums in high pressure environments
- Tracking and reporting on ROI of activities, identifying new opportunities for the business in the UK and globally
- Ensure the business is compliant with regulatory requirements and good practice on GDPR, marketing and other activity, and has the right tools to deliver effectively and ethically
About your Talent:
- Significant and exceptional track record of record of marketing campaign planning and implementation, ideally within a global capacity (EMEA/Americas/AsiaPac)
- Internal and external communication concepts
- Demonstrable experience of working with agencies and external partners to create successful campaigns
- Digital/website development and management
- Google AdWords
- The desire and ability to take ownership, whilst working in a fast-paced environment
- Knowledge and flair to ensure that marketing and communications are entirely aligned with the company’s goals and aspirations for growth
- Substantial experience within a marketing and communications role
- A proven track record of overseeing marketing for a small business that has grown significantly
- Impeccable organizational and time management skills to juggle workload
- First class communication skills – with a natural ability to influence key stakeholders
- Ability to write word-perfect copy, within ever-changing deadlines
- Degree (or equivalent) in a marketing/business-related degree
- Marketing automation or industrial automation experience would be a distinct advantage
- It would be hugely beneficial to have a good understanding of Adobe design packages, Photoshop, Illustrator, InDesign and HTML or equivalent
